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  • Top 10 international finalists will battle it out for the title of the Strongest Man in the World 
  • Tickets for SSS Fitness Fest, the Middle East’s largest celebration of fitness and healthy living are on sale now via fitfest.ae


Dubai, UAE; Sep 21, 2016:  The Strongman Champions League Finals, the biggest strongman league worldwide, is coming to SSS (Sun & Sand Sports) Fitness Fest for the first time, taking place from 4-5 November 2016 at The Palm Skydive Dubai.

During the series-culminating event, the top 10 finalists will fiercely battle it out for the title of the ‘Strongest Man in the World’. Those wanting to capture all of the action live can buy Advance tickets for the most eagerly-anticipated fitness festival in the region, SSS Fitness Fest, available now via www.fitfest.ae

The Strongman Champions League is a premier televised league, broadcast in 95 countries with over one billion viewers.

The SSS Fitness Fest returns to Dubai following the success of the first edition last year. The second day (Saturday) will be headlined for the first time by international sensation Joe Wicks, also known as ‘The Body Coach’, whose popular ‘Lean in 15’ programme has catapulted him to fame with over one million followers on Instagram, Facebook and YouTube.

The two day festival, will showcase all the latest fitness trends, activities, exercise classes and live demos. Visitors can also enjoy over 100 free fitness challenges of all levels, family activities and many inspirational fitness talks.

Chris Fountain, Managing Director of Turret Media, said: “We are thrilled to partner with the biggest names and events in the fitness world to deliver the most exciting festival of its kind in the UAE. With our objective to encourage the community to lead a healthy lifestyle, participants can expect a larger-than-life line up of fun, challenging and rewarding activities.”

“We are excited to bring Sun and Sand Sports on as our Headline Sponsor. As a brand synonymous with sports and sporting culture, their attitude towards positive lifestyle changes and keeping fit are aligned with ours. Together, with the new venue of The Palm SkyDive Dubai, our exciting growth will showcase even more routes to a healthier lifestyle all in one exciting location.”

Sun and Sand Sports has a long history in providing sporting products throughout the GCC region, and distributes some of the world’s leading brands including Nike, Adidas, Under Armour, Kettler, FitBit, Puma amongst a few.

From opening its first store in Al Ghurair in 1979 to launching its new website and improved online store in 2016, Sun and Sand Sports has always strived to provide the very best products to sporting enthusiasts. Its past and most recent developments have helped solidify its position as the leading sports retailer in the Middle East.

Miquel Pancorbo, President of Sports Division, GMG, the holding company of Sun and Sand Sports, said: “Creating a culture of sports and promoting healthier lifestyles among people in the UAE are the core values that drive our sports business, and in line with these objectives, we are proud to sponsor the second annual Dubai Fitness Fest. “As the biggest sports retailer in the country, we want to contribute to the ongoing development of this health-conscious culture and strongly believe that events like the Sun & Sand Sports Fitness Fest are the best ways to engage the public and encourage them to make a positive change in their lives.”

SSS Fitness Fest will take place from 4-5 November 2016 at The Palm Skydive Dubai. Tickets are available now with a 20% discount for AED 40 advance via www.fitfest.ae. Tickets will also be available on the door from AED 50.

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About Sun & Sand Sports Fitness Fest

The Fitness Fest returns for the 2nd year headlined by Sun & Sand Sports. The two-day festival is filled with fun challenges, exciting competitions, sporting celebrities, elite athletes and healthy cooking shows! The event is set to attract over 10,000 visitors, whether looking for a challenge or a fun and active day out!


About Sun & Sand Sports:

Sun & Sand Sports was established in 1979 and was the first business set up as part of the Gulf Marketing Group. The group encompasses more than 90 diverse sports brands as well as 50 major global brands. There are currently over 60 stores across six markets in the Middle East including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman.

Visit www.sssports.com for more details


Media enquiries:

Marija Plavska
Four Communications

Tel: +971 55 985 3378

Email: sssfitnessfest@fourcommunications.com